Resources & Inspiration for the Artistically Curious
Twitter recently unveiled a their new logo aimed at encompassing the brand in a single unifying mark, simultaneously abandoning the many other forms previously associated with it.
I didn’t even know this happened until I updated the app on my iPhone a couple of days ago, saw the change, and went “uhwhaaa?” I mean I get that it’s not a big deal, and the new mark is quite elegant, but I’m also not a huge fan of how twitter has abandoned many of it’s original “playful” branding for a more business-centric and “corporate” look. I can’t base this on “facts” or “real information”, because I’ve got shit to do, but just from using Twitter on a daily basis I’m getting the vibe that this place isn’t as corporate as it’s creator’s wish it was.
Here’s what’s trending right now in the Philadelphia area:
I fancy myself a kind of amateur sociologist so I feel pretty confident in saying this: Twitter is more about entertainment and entertaining news than about serious issues. Yes, serious things run rampant as well, but they’re not nearly as interesting as Rush Limbaugh’s recent blunder of claiming the villain “Bane” in the Dark Knight Rises was named after Mitt Romney’s company BainCapital. I mean… WHAT AN IDIOT! LOLZ.
So what’s really bugging me about the recent identity change is how this place used to know it’s audience and now it’s basically cut ties with what made it fun and quirky and replaced it with a sterile welcome screen and very sleek iconography. The first thing to go was the fun clouds and bird illustration, now the logo. What’s next? If they get rid of the “overcapacity” error page all hope for the “fun” brand that was Twitter will truly be lost.
Far be it from me to question the marketing team of Twitter, but I’m sad to see all the fun branding that I associated with this company at it’s inception be tossed aside because more corporations and news reporters are on board. It’s fucking boring.