Resources & Inspiration for the Artistically Curious
Designing the Obama 2008 Campaign
Above is a video featuring Scott Thomas giving a lecture at the 99% Conference where he spoke about his work as the Design Director of the 2008 Barack Obama campaign. The video is pretty informative, and gives a lot of insight into the speed and complexity of how the “Obama Brand” came into being.
Regardless of your political agenda, as a professional working the design industry, it would be pretty foolish not recognize the the strength of the “Obama Brand” and how it helped to influence and shape the Obama campaign as a whole.
Thomas wrote a book detailing the designing which is available in a several version, including e-versions. You can check it out at www.designing-obama.com
About Scott Thomas
Scott Thomas is constantly seeking the simplest answer to complex problems. Scott began his design pursuits studying architecture before bouncing to graphic design and web development.
In 2006, he and five other creative types began a design collective, lovingly known as The Post Family. The group is devoted to supporting “family” member’s design habits – from silkscreen to letterpress, from illustration to blogging – in an effort to “get back to the hand.”
In 2007, Scott’s career took a dramatic leap when he was invited to join the New Media team at Obama for America. He is currently writing a book that explains how an obscure senator rose to the highest office in the land and celebrity status with the aid of branding and design.
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